Hal Steger is vice president of marketing at Funambol, Inc., the mobile open source company. He has over 20 years of enterprise software marketing experience, including several years working with open source projects.
From a commercial open source company's point-of-view, open source is ideally the ultimate in 'grass roots' marketing where people learn about the project by word-of-mouth and where they volunteer their time and effort, resulting in a vibrant community that benefits the company in many...Oct. 1, 2007 08:15 AM EDT Reads: 10,452 Replies: 2
