From a commercial open source company's point-of-view, open source is ideally
the ultimate in "grass roots" marketing where people learn about the project
by word-of-mouth and where they volunteer their time and effort, resulting in
a vibrant community that benefits the company in many ways.
While this ideal may apply to some open source projects, for the vast
majority of open source companies, it is not a case of "build it and they
will come." Instead, most open source companies need to understand who
comprises their community so they can formulate a viable business model. In
particular, they need to understand that communities consist of heterogeneous
types of people, with their own interests, motivation, needs, and ability.
Open source companies need to identify the groups in their community, decide
which ones to focus on, and choose the best way to work with them... (more)
Mention the word "compliance" and it is likely to conjure up images of
scandalous performance by companies such as Worldcom, Enron, and Tyco. But
beyond corporate governance and government regulations such as
Sarbanes-Oxley, HIPAA, and the National Do Not Call Registry, compliance is
creating a new need for technology in less obvious areas.
Perhaps the largest of these relates to the rise of outsourcing, whereby
companies are moving non-core functions to outside vendors. Along with the
rise of outsourcing, there is an attendant increase in the use of
service-level agreements (SL... (more)